By Erik Gudris | @atntennis | Thursday, June 6, 2024
The WTA (Girls’s Tennis Affiliation) not too long ago introduced Portia Archer as its new CEO.
Archer joins the WTA from the NBA, the place she held the place of Chief Working Officer of the NBA G League. She is going to begin her new place with the WTA on July 29, 2024.
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Archer enters the WTA with greater than 20 years of expertise within the world sports activities and media industries, together with senior positions at NBC Sports activities Group, HBO and the BBC.
In her most up-to-date position as Chief Working Officer of the NBA G League, she was answerable for overseeing all enterprise and industrial operations for the NBA’s improvement league, driving growth in addition to important will increase in fan engagement and industrial efficiency.
Welcome to the household! 💜
The WTA has appointed Portia Archer as its new CEO, additional strengthening its management group. Archer joins the WTA from the NBA, the place she held the place of Chief Working Officer of the NBA G League.
— wta (@WTA) June 5, 2024
Portia Archer mentioned in a press release, “The WTA is a company I’ve lengthy admired. It has pioneered the expansion and improvement of ladies’s skilled sport world wide, and I’m excited to have the chance to affix the group as we ship our ambitions for the Tour and write the subsequent chapter of the WTA story.”
As beforehand introduced, the appointment of a brand new CEO permits Steve Simon, at present WTA Chairman and CEO, to imagine the position of Chairman, specializing in governance and strategic improvement. As CEO, Archer will lead the day-to-day technique and operations of the Hologic WTA Tour and the WTA’s relationship with its participant and match members.
Steve Simon, WTA Chairman, mentioned, “I’m delighted to welcome Portia to the WTA. She will likely be a improbable addition to our management group, bringing a wealth of administration expertise and serving to to drive operational excellence throughout the group as we work collectively to additional elevate girls’s tennis for the advantage of gamers, followers, companions and tournaments.”
The transition comes at a pivotal juncture for the WTA that has seen a lot of its gamers in search of extra enter into the WTA’s total path.
It additionally comes at a time when the WTA is dealing with criticism, from some, for having its subsequent WTA Finals hosted in Saudi Arabia later this yr.
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