By Richard Pagliaro | @TennisNow | Thursday, January 9, 2025
Picture credit score: lululemon
A charismatic competitor will deliver pink energy to Melbourne this month.
It is a New Yr and new attire for Frances Tiafoe, who has signed on as model amassador for lululemon.
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World No. 17 Tiafoe, who beforehand worse the Swoosh model, will debut his new lululemon gear on the Australian Open. Tiafoe wll be sporting a customized Steel Vent Tech Tee and Tempo Breaker Brief in Passionate Pink in addition to a customized Sojourn Windbreaker Jacket, nodding to his hometown of Washington DC, Maryland, and Virginia.
Tiafoe joins former US Open finalist Leylah Fernandez as lululemon’s second distinguished professional tennis ambassador.
The 26-year-old Tiafoe mentioned he hopes to be a trend agent of change with the model.
“lululemon is altering the sport for attire by combining excessive efficiency and excessive fashion,” Tiafoe mentioned. “I’m excited to work with a model that permits me to precise myself and look ahead to being part of the inventive course of each on and off the courtroom.”
As a lululemon Ambassador, Tiafoe will work with the model to “inform, take a look at and supply suggestions on new efficiency improvements and product designs,” the model mentioned in a press release.
The Tiafoe signing and an upcoming spring assortment the model touts as “premium product assortment in tennis” are indicators of lululemon’s enlargement within the sport. The model mentioned suggestions from Fernandez and Tiafoe can be used to refine future collections.
“We’re so excited to welcome Frances Tiafoe to the lululemon household,” Nikki Neuburger, Chief Model and Product Activation Officer mentioned. “Our Ambassadors play an essential position in our model ecosystem. They not solely encourage and affect company world wide, additionally they immediately inform and elevate our efficiency product by means of their distinctive insights and experience.
“We look ahead to rising our presence in tennis by means of our partnership with Frances and by persevering with to ship finest in school attire.”
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