A brand new partnership sees Tradition Amp develop into Tennis Australia’s Worker Expertise Accomplice and sponsor of the Davis and Billie Jean King Cup groups.
Melbourne, Australia, 30 January 2025 | Tennis Australia
Tennis Australia has introduced a two-year partnership with Tradition Amp, naming the corporate its official Worker Expertise Accomplice and new workforce sponsor of the Australian Davis Cup and Billie Jean King Cup groups.
Bringing collectively two Australian firms with a worldwide influence, the partnership displays a shared dedication to driving efficiency via people-first cultures.
Tennis Australia will proceed leveraging Tradition Amp’s worker expertise platform to reinforce organisational efficiency, supporting 1000’s of pros throughout all ranges of Australian tennis, from elite participant growth to neighborhood packages.
As a part of the collaboration, Tradition Amp will develop into the official workforce sponsor of Australia’s Davis Cup and Billie Jean King Cup groups, with branding featured at nationwide workforce occasions.
“We’re delighted to companion with Tradition Amp to assist our Tennis Australia workforce together with our Billie Jean King Cup and Davis Cup nationwide groups,” Tennis Australia CEO Craig Tiley mentioned.
“Tennis Australia and Tradition Amp share a robust concentrate on constructing high-performing groups on and off the court docket and this partnership reinforces our dedication to a tradition of steady enchancment and success.”
“Tennis is exclusive in its capability to attach with individuals from all walks of life, and Tennis Australia is exemplary in how they’ve constructed efficiency and tradition from the bottom up,” Tradition Amp CEO and Co-founder Didier Elzinga mentioned.
“With extra Australian gamers within the high 100 rankings than ever earlier than, there’s clear proof that Tennis Australia’s method to constructing high-performance cultures is working. Whereas tennis is understood for its main occasions, this partnership celebrates and helps the whole neighborhood that powers Tennis Australia’s success – from grassroots to Grand Slams.”
Tradition Amp’s branding will make its debut on workforce uniforms at Australia’s Davis Cup Qualifier in opposition to Sweden in Stockholm this weekend, from 31 January to 1 February.
From 10 to 12 April, Australia will host a round-robin Billie Jean King Cup Qualifier in opposition to Kazakhstan and Colombia. The venue will likely be introduced quickly.
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