LIV Golf has named Scott O’Neil as its new CEO changing Greg Norman, who has held the place for the Saudi-backed league since its inception in 2021.
O’Neil will drive the strategic imaginative and prescient, enterprise operations, and international development for the staff golf circuit, LIV Golf stated in a press release on Wednesday.
“Scott has the fervour, the tenacity, and the imaginative and prescient to proceed leveraging LIV Golf’s place as a pre-eminent, international sports activities and leisure firm and to guide our wonderful groups and gamers for years to come back,” stated Yasir Al-Rumayyan, LIV Golf’s board chairman.
O’Neil has greater than 25 years of expertise in main and managing international sports activities and leisure manufacturers. He beforehand served as CEO of Merlin Entertainments and earlier than that as CEO of Harris Blitzer Sports activities & Leisure.
“What LIV Golf has achieved in simply three years is outstanding,” O’Neil stated.
“The sport has been infused with a protracted overdue bolt of power and innovation with the staff mannequin.”
Al-Rumayyan thanked Norman, the Australian two-time main winner, who served because the league’s first CEO and commissioner.
“Once we launched LIV Golf, there was nobody that made extra sense to guide the group aside from Greg Norman,” he stated.
“I thank him for the whole lot he has accomplished to ascertain, launch and develop our league. He has been instrumental to LIV’s success.”
Norman stated he was “excited to move the baton” to O’Neil in a social media submit Wednesday afternoon.
LIV Golf prompted a significant disruption within the golf world when it first launched, luring prime gamers away from the PGA Tour with the promise of giant paydays and inflicting a bitter divide within the sport.
Ongoing negotiations between the PGA Tour and LIV Golf on a deal that might unify the skilled sport have but to provide an settlement.
Info from Reuters was used on this report.
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