Aussie tennis is about to get a brand new look from 1 October following greater than 12 months of session and planning.
9 August 2023 | Tennis Australia
Australian tennis is about to get a brand new look from 1 October following greater than 12 months of session and planning.
Greater than 500 tennis coaches from round Australia, in addition to business consultants and researchers, have taken half within the challenge to redefine the way forward for nationwide applications, color ball competitors and the Tennis masterbrand.
“For greater than 15 years, Scorching Pictures Tennis has offered Aussie children a enjoyable introduction to tennis with a modified format making it simpler to play from the primary time they decide up a racquet,” Tennis Australia Chief Tennis Officer Tom Larner mentioned.
“We have now spent the final 12 months methods to make sure its future success by working with deliverers across the nation to adapt this system to go well with as we speak’s children and their dad and mom.
“The brand new look Scorching Pictures Tennis program will supply higher flexibility and selection with a selected give attention to engagement and enjoyable at each stage, age and skill.”
Match Play will now be built-in into the Scorching Pictures Tennis program in order that coaches can supply a enjoyable, pleasant introduction to competitors as a part of their common periods.
Along with the brand new look Scorching Pictures, a brand new Color Ball Ranking has been developed in collaboration with Common Tennis and coaches round Australia. The ranking will assist coaches and fogeys discover the appropriate stage of competitors for his or her younger gamers as they be taught and develop by way of the Scorching Pictures Tennis program.
“We have now additionally made some thrilling updates to the Cardio Tennis program, which can see the launch of 4 streams – Lite, Basic, Play and Max – designed to go well with the various motivations, competence and confidence of members,” Larner continued.
The versatile framework will embody an expanded exercise library with a extra holistic method to how coaches can interact and retain folks within the sport.
To convey the brand new look applications to life, Tennis Australia has been working with one among Australia’s most extremely regarded model companies Hulsbosch to revitalise the model of Tennis in Australia.
The refreshed Tennis model world will join the alternative ways to play, together with Scorching Pictures Tennis, Cardio Tennis and extra of Tennis Australia’s portfolio.
“We would like our new look to symbolize our imaginative and prescient of making a playful world by way of tennis in a means that’s related for as we speak’s audiences and media channels,” Larner defined.
“The last word purpose is to construct fairness within the model of Tennis, following the success we’ve achieved with the AO, to drive progress alternatives and efficiencies.”
The brand new system lays the inspiration for elevating Tennis as a Masterbrand and chief in as we speak’s sports activities & recreation panorama. Having undertaken a complete design course of, studying from the success and energy of the AO rebrand, a revitalised model has been developed by way of the eyes of the buyer and has been examined and validated by way of analysis.
These manufacturers are attributable to be launched later this yr and coincide with the launch of the brand new look applications.
Discover out extra about:
New Look Scorching Pictures Tennis
New Look Tennis model
New Look Cardio Tennis
#Tennis #launching #October #August #Information #Information #Options #Information #Occasions