Emma Raducanu turned essentially the most wished participant in girls’s tennis for potential sponsors after her 2021 US Open, however a brand new title is now snatching the profitable offers with A-list corporations.
Raducanu turned essentially the most talked about sportswoman on the earth when she turned the primary tennis participant in historical past to win a Grand Slam after coming by qualifying.
Dior, Porsche, Tiffany, British Airways, Vodafone and Evian have been among the many marquee manufacturers that wished to be part of the Raducanu story, however the success in August 2021 is now turning into a distant reminiscence.
Raducanu has struggled with health and type since that well-known win within the Massive Apple, together with her standing simply exterior the highest 50 of the WTA Rankings not what the sponsors have been hoping for after a lot funding within the glamorous Brit.
So it’s no shock to see the subsequent era of rising tennis stars leaping forward of Raducanu within the race to land the massive sponsorship offers.
On the prime of that record seems to be Russian teenager Mirra Andreeva, who has simply been unveiled as one of many new faces of Rolex.
Andreeva was a French Open semi-finalist final yr and has additionally appeared within the fourth spherical on the Australian Open and Wimbledon.
She has additionally reached the final eight in three WTA 1000 tournaments and has proven a much more spectacular degree of consistency in comparison with Raducanu though the 17-year-old is rather a lot youthful.
It’s not recognized how a lot Andreeva’s take care of Rolex is price, however the luxurious watch model solely link-up with the largest names in sport and tends to pay charges to their chosen purchasers that mirror that degree of excellence.
Raducanu nonetheless has a few of her sponsors from that post-US Open win, however she might want to choose up her type on the courtroom to verify she is worthy of ongoing lofty standing within the sport.
A thumping 6-1, 6-0 defeat towards Iga Swiatek on the Australian Open was backed up by a 5-7, 7-5, 7-5 defeat towards Spain’s Cristina Bucsa within the Singapore Open on Monday.
In a match that includes 17 breaks of serve, Raducanu’s lack of ability to hold on to her personal serve was in proof once more, however she discovered silver linings in her defeat.
“I feel I’m in a reasonably good place with all the pieces and I feel I really performed higher than I did in Melbourne, so that’s ironic,” she mentioned.
“For me to be taking part in this sort of match, all I want is time on courtroom and a match-competitive scenario, which I acquired at present. I acquired it in abundance, over three hours of it.
“I fought actually onerous. I gave all the pieces. So I simply acquired to maintain constructing and shifting on.”
Raducanu additionally spoke about her hopes for 2025 after the hammering towards Swiatek, as she prompt the one-side nature of the match was robust to take.
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“The scoreline was clearly fairly harsh. I really feel like I look again and know precisely what I have to do, and I take it as suggestions,” she mirrored.
“I’m very clear on type of what occurred on the market. The scoreline displays one factor. If I’m not essentially capable of maintain my service video games or type of dictate, I really feel prefer it seeps into the remainder of my sport.
“On my second serves, how the purpose is structured from then on, and likewise within the return video games, you are feeling much more strain.
“I feel one in all my objectives for this yr is to simply, yeah, be constant, journey with it. I feel at present goes to be a very good take a look at in a way, but in addition I’m going to look again and be like I learnt rather a lot from it and acquired a number of suggestions of what I have to do higher.
“I feel the factor I need to enhance is serving. The primary two matches I acquired away with it towards two prime gamers as a result of I used to be capable of defend and transfer, use the remainder of my sport, however I feel that should enhance.”
With Nick Cavaday turning into the most recent coach to half methods with Raducanu after her Australian Open exit, his alternative might want to discover a technique to resolve her ongoing points together with her serve if she is to understand her ambitions in 2025.
If Raducanu fails to get again within the combine on the prime of the ladies’s sport sponsors who’re nonetheless backing her could begin to look elsewhere for his or her ‘subsequent huge factor’, with younger stars like Andreeva trying like a greater guess.
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