By Richard Pagliaro | @Tennis_Now | Wednesday, Might 7, 2025
Picture credit score: Lacoste
Iconic champions at the moment are style influencers.
Grand Slam champions Novak Djokovic and Venus Williams are model champions for Lacoste. The superstars are two of the 5 distinguished figures to star in Lacoste’s new Play with Icons marketing campaign.
The marketing campaign pairs Lacoste’s iconic model ambassadors with a few of the French model’s most basic items forward of Roland Garros, which begins on Might twenty fifth.
“Play with icons celebrates the icons that lie on the coronary heart of the Lacoste model immediately: its timeless, common items—and the daring personalities who put on them day-after-day,” Lacoste mentioned in a press release. “The marketing campaign consists of a collection of daring, stylized portraits and movies exploring the distinctive chemistry between 5 Lacoste ambassadors and a few of the model’s most iconic items — every reinterpreted with an inventive lens and a playful spirit.”
Famous photographer Tyler Mitchell photographed and filmed the enduring figures for the marketing campaign.
“Wearing Lacoste’s iconic off-white polo, Novak Djokovic is draped in a golden tennis internet remodeled right into a regal cape,” Lacoste mentioned of the Djokovic picture. “The picture celebrates each the person and the garment, honoring Djokovic’s undisputed GOAT standing whereas reaffirming the polo’s place within the pantheon of style and sport icons.”
4-time Olympic gold-medal champion Venus Williams wears a pleated skirt in her Lacoste icon picture.
“Pleated, highly effective, magnetic. Venus Williams rises like a goddess from a sculptural pleated type, topped with equally elegant pleats — a tribute to Lacoste’s revolutionary savoir-faire of this signature type,” Lacoste mentioned. “Holding a pearlescent tennis ball, she embodies the undisputed dwelling legend, redefining grace, energy, and inventiveness.”
The 44-year-old Venus Williams, who will debut as a tennis tv analyst throughout TNT Sports activities’ upcoming Roland Garros protection, wore Lacoste to the Met Gala in New York Metropolis on Monday night time.
Venus shared these pictures of her Met Gala expertise on Instagram.
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