De Minaur Makes Historical past as First Tennis Star on Weet-Bix™ Field | 25 November, 2024 | All Information | Information and Options | Information and Occasions

For the primary time in 126 years, an Aussie tennis star is hitting the enduring Weet-Bix™ field, becoming a member of a legendary line-up of sporting greats who’ve graced breakfast tables throughout Australia.

This summer season, Australia’s No.1 tennis participant, Alex de Minaur, groups up with the AO Vacation Program introduced by Weet-Bix™ to convey youngsters a once-in-a-lifetime alternative to step onto the court docket with a professional and ignite their ardour for tennis.

“I fell in love with tennis after I was a child, and this partnership with the AO Vacation Program and Weet-Bix goals to encourage the subsequent era to find it irresistible simply as a lot,” stated De Minaur.

“I’m really honoured to be the primary Australian tennis participant chosen to be a Weet-Bix on-box ambassador. Mentorship is tremendous necessary, and I’ve been lucky to have learnt a lot from my mentors over time. I need to cross on the information I’ve gathered all through my journey and assist younger Aussie athletes to enhance and grow to be the perfect model they are often.”

Via an unique Weet-Bix field promotion, 10 fortunate youngsters will get the unique alternative to satisfy and practice with the Olympian himself simply earlier than Australian Open 2025 kicks off. This memorable AO Vacation Packages expertise affords these younger tennis fanatics an inspiring begin to their very own tennis desires—beneath the steering of the star participant himself.

“I couldn’t do what I do with out my 4 Weet-Bix, milk and honey – it’s at all times been a part of my morning routine, and I do know it fuels loads of Aussie youngsters on the market too. Tennis has given me a lot, and I’m actually trying ahead to getting on court docket with a few of Australia’s future tennis stars,” Alex added.

On this nostalgic return to the golden age of Aussie sport, De Minaur joins the likes of sporting legends Socceroo Tim Cahill and cricketers Brett Lee, Elyse Perry and Marnus Labuschagne, who impressed youngsters from the breakfast desk to the enjoying subject. Now, he’s bringing that very same inspiration to the court docket, serving to youngsters uncover the lifelong advantages of sport, health, and friendship by the AO Vacation Packages.

“Having Alex and Weet-Bix concerned within the AO Vacation Program is a improbable alternative for our younger gamers,” stated Tennis Australia Chief Tennis Officer, Tom Larner.

“Via these grassroots initiatives, we’re not simply selling bodily health; we’re fostering a lifelong love of tennis, inspiring youngsters to get lively and join with their native communities.”

“Each aggressive tennis participant began the place these youngsters are proper now, studying the fundamentals, the strategies, the routines, the professionalism wanted to like the game and be a very good participant on and off the court docket. These sorts of alternatives are the place the love of tennis actually grows. I’m excited to have the ability to play alongside the children who will attend the AO Vacation Program supported by Weet-Bix simply earlier than the Australian Open in January,” stated De Minaur.

Every main prize features a personal, unforgettable AO Vacation Packages expertise with De Minaur in Melbourne, together with flights and lodging for the winner and their guardian. A further 100 instant-win Insurgent Sports activities vouchers ($100 every) add much more pleasure for households across the nation.