Collaboration & sustainability headline Nitto ATP Finals as Torino Inexperienced Challenge enters second yr | ATP Tour

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Collaboration & sustainability headline Nitto ATP Finals as Torino Inexperienced Challenge enters second yr

Initiative is pushed by Nitto, ATP and the FITP

November 09, 2024

Because the Nitto ATP Finals kicks off, the second yr of the Nitto ATP Finals Torino Inexperienced Challenge continues to raise the match’s dedication to environmental sustainability. This initiative, pushed by Nitto, ATP and the Federazione Italiana Tennis e Padel (FITP), contains a collection of initiatives that join followers, companions, and native stakeholders, underscoring the facility of partnership in advancing sustainable practices throughout the sport.

Spotlight: The Inexperienced Wall
Within the coronary heart of the Fan Village, guests will discover The Inexperienced Wall — a sustainability-focused set up designed with stay crops, developed collaboratively by Nitto, ATP and FITP. The wall invitations followers to have interaction instantly with the theme of sustainability, providing a vibrant backdrop for photographs and social media shares that promote environmental consciousness. Following the match, The Inexperienced Wall shall be relocated inside Turin, an energetic image of town’s sustainability mission. As one of many European Fee’s 100 “Mission Cities”, Turin has dedicated to reaching local weather neutrality by 2030.

Innovation Summit: Round Economic system Management
This yr’s Nitto ATP Finals Innovation Summit hosted its third version on Friday, bringing collectively thought leaders to debate the ‘Proper to Restore’ and round economic system initiatives. Audio system from Nitto, FITP, the Metropolis of Turin, and the Politecnico of Torino, amongst different business representatives, joined a collection of roundtable discussions, specializing in revolutionary approaches to sustainable consumption and waste discount. The Summit reaffirms Nitto and ATP’s shared dedication to sustainability via thought management and energetic partnership with native establishments.

Fan Participation: Monitoring Journey Emissions
For the primary time, followers attending the Nitto ATP Finals may have the possibility to help the match’s sustainability objectives by logging their journey to and from the occasion. Powered by Nitto in collaboration with sustainability startup LOWR, this initiative will present precious insights into the carbon footprint of fan journey, a significant contributor to occasion emissions. This challenge is a part of ATP’s broader ATP Serves technique, which focuses on advancing the game’s sustainability.

“The Nitto ATP Finals is the top of our season, and we’re proud to see it main the best way on our sustainability roadmap,” mentioned Massimo Calvelli, ATP CEO. “This progress is pushed by partnerships, combining strengths to attain significant change. Nitto’s help, alongside the dedication of all our companions, has been important in making this occasion the perfect it may be — for tennis, our group and the planet.”

This yr’s Nitto ATP Finals Torino Inexperienced Challenge initiatives construct on a profitable yr in 2023, with actions together with planting 40 bushes within the neighborhood of the Inalpi Enviornment, set up of inexperienced roofs atop choose bus stops within the metropolis and donating €100,000 to the Municipality of Turin.