On high of the thrills of world-class tennis, plans unveiled for subsequent 12 months’s one hundred and twentieth anniversary occasion embody an epic fusion of music, innovation and leisure.
10 October 2024 | tennis.com.au
Australian Open 2025 is ready to serve up an unforgettable three weeks in January.
Some fascinating rising on-court rivalries are the headline acts and have tennis followers throughout the globe salivating in anticipation.
However in addition to the thrills of world-class tennis, plans unveiled for subsequent 12 months’s one hundred and twentieth anniversary occasion embody an epic fusion of music, leisure and progressive new experiences to please followers of all ages.
“Following a record-breaking 2024, we’re aiming for a fair greater Australian Open celebration, launching the tennis season globally with extra tennis, extra leisure and a number of recent initiatives to convey followers nearer to the motion than ever earlier than,” Australian Open Match Director Craig Tiley mentioned.
“On court docket we have already got some unbelievable new rivalries – Jannik Sinner and Carlos Alcaraz are setting themselves aside. There’s a sure 10-time AO Champion in Novak Djokovic who once more confirmed his dominance on the Paris Olympics and who will come to Melbourne decided to raise the trophy once more. After which there are the likes of Daniil Medvedev, and Stefanos Tsitsipas who’ve each been finalists right here, and the People Taylor Fritz, Frances Tiafoe, Tommy Paul and Ben Shelton.
“Aryna Sabalenka and world primary Iga Swiatek took the lion’s share of the tennis spoils this 12 months and their rivalry is a must-watch. Coco Gauff is again in good kind and received in Beijing final week, Qinwen Zheng, Elena Rybakina, Barbora Krejcikova, Ons Jabeur and Jess Pegula are additionally main contenders. Others, like Emma Navarro and Jasmine Paolini and naturally a famous person like Naomi Osaka, wouldn’t shock anybody in the event that they went on a run right here in Melbourne. The ladies’s area is simply wealthy with chance and expertise.
“And naturally, on the house entrance now we have the emergence of a rising and formidable Aussie posse of males, led by Alex de Minaur, Alexei Popyrin – who might overlook that unbelievable win over Novak on the US Open – and Jordan Thompson, all within the high 30. Ajla Tomljanovic is again within the high 100 and it was nice to see her win the Hong Kong match final week, and Olivia Gadecki, after reaching the finals in Mexico not too long ago, has additionally hit the highest 100 milestone.”
Tiley defined {that a} focus of Australian Open 2025 was designing extra methods for followers to get nearer to the motion.
EXPERIENCES: AO on the Highway kicks off throughout Victoria
“The Village – between Kia and John Cain Enviornment, with new-look shaded viewing platforms and enjoyable bars and snacks shut by, is the place you’ll be able to catch the very high gamers in apply; we sit up for asserting a stellar legends area, in one other Grand Slam first we’re introducing a wheelchair qualifying occasion, there can be a brand new junior wheelchair match, and rather more,” he mentioned.
“Off-court points of interest embody the creation of TOPCOURT, a world-first immersive expertise the place tennis, tradition, digital media and gaming collide, probably the most various culinary choices but, a spread of gorgeous premium experiences, an expanded music line up and a ramped-up Opening Week.
“We’re lucky to have fantastic partnerships with an ever-growing checklist of unbelievable international manufacturers. They honestly assist us to convey the occasion to life 12 months after 12 months.
“The AO’s broadcast and on-line presence has additionally reached unprecedented ranges. Broadcast viewership for AO 2024 surged by 57% in comparison with 2023, with an unbelievable 558 million distinctive viewers worldwide. On social media, we’ve seen exceptional development, with 3.8 billion impressions throughout AO 2024—a rise of 228% from the earlier 12 months. Our year-round content material technique is clearly resonating with followers, as social media impressions have grown by 18%, and YouTube views have skyrocketed by 186%, reflecting a large urge for food for Australian Open content material.
“Annually, we push the bounds of what the AO can provide—whether or not it’s enhancing the positioning, elevating the food and drinks experiences, providing much more tennis to take pleasure in, or, in 2025, introducing extra methods to play. We’ve added extra dwell music and almost doubled our shaded areas to make sure fan consolation. The demand retains rising, and we’re increasing to satisfy it. We’re delighted that our followers, each native and worldwide, preserve displaying up, and we are able to’t wait to welcome everybody to one of the best AO but.”
Australian Open 2025 three-week tennis and leisure extravaganza contains:
- TOPCOURT, a vibrant new precinct in Center Terrace at Birrarung Marr, is one other Grand Slam first. Bringing the vibe for the subsequent technology of tennis and leisure followers, it can function dwell music and DJs, a public Padel Courtroom, retail pop-ups and a number of the newest gaming setups. The last word hangout spot to relax with buddies, TOPCOURT would be the place to assemble, store and showcase your match at AO 2025.
- EXPANDED OPENING WEEK, together with AO Qualifying; every day Open Follow periods in Rod Laver Enviornment; 4 exhibition and charity matches that includes high gamers; Youngsters Tennis Day on Saturday 11 January, with household enjoyable together with competitions and prizes, extra methods to play tennis, an enormous number of food and drinks choices throughout the positioning and the fan favorite Rod Laver Enviornment Spectacular.
- COURTSIDE BAR, after being one of the vital common spots to soak up the tennis and seize a drink at AO 2024, the two-storey Courtside Bar will return. With elevated capability, enhanced tennis viewing, an intimate rooftop bar and scrumptious bar menu, it’s set to be one of many hottest spots on website.
- INCREASED SHADE, there can be virtually twice as a lot shade throughout Melbourne Park than at AO 2024, and thrice as a lot shade than simply 5 years in the past. This features a new shade construction over the seating bowl of 1573 Enviornment and 300 sq. metres of shade in meals and beverage areas.
- AO LIVE will convey big-name headline acts – together with Benson Boone, Kaytranada, Kesha and Armand Van Helden – to the finals together with extra music throughout the precinct for your entire three weeks of the occasion.
- The Village, nestled between John Cain Enviornment and Kia Enviornment, presents followers an up-close view of the world’s high gamers as they apply and equipment up for Grand Slam glory. With new shaded viewing platforms and an expanded collection of meals and bar choices, it’s the right spot to chill out and catch all of the motion.
- Wheelchair Qualifying, in one other Grand Slam first, every wheelchair tennis division, males’s, girls’s and Quads, could have a four-player qualifying draw with two gamers progressing to the primary draw.
- Australian Open Junior Wheelchair Championships debuts, with eight junior athletes to compete within the inaugural occasion.
Australian Open 2025 can even host the primary Evonne Goolagong Cawley Day, which in 2024 was renamed from First Nations Day to honour the tennis legend. Fan favourites All Skills Day, Sizzling Photographs Tennis Day, Ladies & Women Day and Pleasure Day will all return.
Each Evonne Goolagong Cawley and John Newcombe will have a good time 50 years since their respective second AO titles in 1975. Newcombe will function on the coin tossed earlier than matches on the AO and all Summer time of Tennis occasions (as Goolagong Cawley did in 2024).
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