ATP is proud to announce the extension of its longstanding partnership with Lacoste. The long-lasting fashion-sport model will proceed because the Official Clothing store of the ATP Tour from 2024-2026.
Lacoste will outfit ATP employees and officers, together with chair umpires, elevating fashion in journey throughout the Tour. The style-sport pioneer may even be showcased to a worldwide tennis viewers by the ATP Tour’s fast-growing social and digital channels.
The partnership celebrates a novel shared legacy in tennis. In 2022, ATP celebrated its fiftieth Anniversary, whereas 2023 marked Lacoste’s ninetieth birthday. The partnership additionally builds on ATP and Lacoste’s intention of bringing collectively various communities by a love of tennis and trend.
Lacoste’s partnerships in tennis span among the most prestigious occasions on the calendar, together with ATP Masters 1000 tournaments in Madrid and Miami, and Roland-Garros. The model’s roster of ambassadors consists of tennis stars Daniil Medvedev, Grigor Dimitrov, Ugo Humbert, Venus Williams, Fiona Ferro and World No.1 Novak Djokovic.
Lacoste has additionally teamed with its ambassadors to offer free entry to sport for lovers from underprivileged communities. Prior to now three years, the ‘We Are Etendard’ undertaking has rebuilt greater than 20 courts throughout tennis, basketball, soccer and handball, serving to encourage younger folks by sport.
ATP Chief Enterprise Officer Daniele Sano mentioned: “For greater than 20 years our partnership with Lacoste has blended tennis and elegance. It is a timeless legacy of excellence we’re proud to proceed, embodying the spirit of sportsmanship and class on and off the courtroom.”
Lacoste CEO Thierry Guibert mentioned: “As we renew our partnership with the ATP Tour, we stay up for persevering with our journey of uniting communities internationally by a ardour for tennis, efficiency, and class. Collectively, we have a good time the synergy of our wealthy legacies, marked by 90 years of Lacoste’s iconic fashion and 50 years of ATP’s outstanding contribution to the world of tennis.”
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