BNP Paribas Renews its Title Sponsorship of the BNP Paribas Open By means of 2029

By Tennis Now | @Tennis_Now | Friday, March 14, 2025

Picture credit score: Matthew Calvis

Indian Wells’ title sponsor is cash within the financial institution.

BNP Paribas has prolonged its title sponsorship of the BNP Paribas Open by 2029, making the financial institution the longest working title sponsor within the occasion’s historical past.

“We’re thrilled to increase our partnership with BNP Paribas,” Event Director Tommy Haas stated. “Their help has been instrumental in making the BNP Paribas Open the world-class vacation spot that it’s in the present day.

“We look ahead to persevering with to work with BNP Paribas within the coming years to construct upon the custom of excellence we have now created collectively and supply followers with the unparalleled expertise, thrilling matches and unforgettable moments that they’ve come to count on.”

BNP Paribas started its sponsorship of the occasion in 2009 and has been a vital a part of the match’s ongoing success, which incorporates exponential development in fan attendance, elevated financial affect on the Coachella Valley, and Event of the Yr Awards by each the ATP and WTA Excursions for a record-setting ten consecutive years.

“Renewing the BNP Paribas Open contract is a testomony to the continued development of this occasion in addition to the partnership between the match and BNP Paribas,” José Placido, CEO of BNP Paribas USA and CIB Americas stated. “The financial institution’s dedication to selling tennis in any respect ranges has made us a trusted accomplice in tennis and stakeholders, together with BNP Paribas purchasers and employees, making the BNP Paribas Open our marquee tennis occasion right here within the Americas.

“This settlement ensures the match will proceed to draw prime gamers, present a world-class expertise for attendees, and contribute to the native Coachella Valley economic system, together with serving to the following era of gamers.”