By Tennis Now | @Tennis_Now | Monday, September 30, 2024
Photograph credit score: Cyril Masson
The GOAT visited the Nice Wall.
Novak Djokovic celebrated his return to China with a go to to the Nice Wall for his sponsor, Lacoste.
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In what Lacoste referred to as “an unprecedented encounter between two international icons”, Djokovic visited The Nice Wall, a UNESCO World Heritage website.
“For over 90 years, now we have been pushed by the values of innovation, creativity, and surpassing oneself, inherited from René Lacoste himself,” Thierry Guibert, CEO of Lacoste, stated. “We’re extraordinarily proud to as soon as once more break the mildew with this extraordinary encounter: tennis legend Novak Djokovic and the enduring Nice Wall. A strong image of unity and grandeur, this website affords a singular backdrop to have fun the fusion of heritage and innovation, completely illustrating the essence of our imaginative and prescient at Lacoste.”
This international initiative, launched in Paris in April 2024 with the “Play Large” marketing campaign, is a real ode to boldness, magnificence, and creativity. The Nice Wall, one of many Seven Wonders of the World and the one man-made construction seen from house, units a brand new document by internet hosting this occasion.
As an emblem of the connection between two cultures, the Nice Wall was illuminated with Lacoste’s iconic colours, the place an imposing tennis court docket was unveiled.
Lacoste ambassador Wang Yibo, considered one of Asia’s most influential younger artists, was readily available to welcome Novak Djokovic.
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